Value Proposition Chain Troubleshooting

What if your business prospects could see clearly how their profits can be threatened by their failure to address changes in their markets?  Your company has worked hard for your success stories; now have them work for you.

Corpdat can graphically develop targeted Value Tracked        Propositions (VTP) from your successes that can be tracked to your target markets. (these VTP’s can be uniquely addressed by the features and capabilities of your products and services.)

These VTP’s can motivate your prospects to demand demos and trials of your products and services.

Corpdat has been in the business of helping technical companies grow, since 1982.

Prospects can use VTP’s to address how the features of your products will address their business risks.  In effect, projections of your successes are developed, addressing your prospects’ business risks.

And while projected metrics (such as estimated cost savings) have their importance, your company’s compelling VTP will project a “feel” of clients’ successfully addressing risks by utilizing your products and services.

The VTP will address how your clients’ business processes, after implementation of your services, can reasonably expect to protect them from threats to their profitability and survivability (benefit from your products and services), and can be tailored for specific prospects or markets. The markets can be selected on the basis of geography or functionality.

These VTP’s, having been mapped against the markets, will be presented at the appropriate business level within prospective companies via email, fax, workshops and/or conference calls.

Meetings will be set up, at which prospects will present identified problems, and you can explain how your products and services will address these problems.

Click Here for an example of a Graphic Presentation of a company's Value Proposal.

Targeted Value Proposition Benefits:

	The Benefits to your company of using Corpdat's  Value Tracked Proposition (VTP) include: 1. Shortened Sales Cycles. 2. Additional Sales Opportunities 3. Increased Business in shortest time. 4. Increased Profitability. 5. Fewer dropped Sales Opportunities. 6. Translates product/service features into values. 7. Better informing your company staff. 8. Open new accounts and markets. 9. Better penetration of existing accounts.

It is not unreasonable for Your company to expect a 25% increase in its business upon the implementation of VTP.

Here is how the VTP’s is developed for your company:

	1. Corpdat reviews the features and capabilities of your products and services to Discover and Develop Your Value Tracked Proposition (VTP).     2. Your company and Corpdat agree to target the value needs of selected accounts and/or markets 3. Your company and Corpdat agree to a business forecast and an estimate of what it will take to get there. 4. Your company and Corpdat reach agreement on cost and commission sharing. 5. Corpdat reviews your company’s success stories, selling points and to whom you sell within an organization. 6. Corpdat maps your VTP's against the needs of targeted accounts and/or Markets. 7. Corpdat develops a Presentation (graphical or simulation) utilizing VTP for the target Account and/or market. 8. Corpdat presents a VTP summary to the agreed markets and/or accounts. 9. Meetings are set for those companies desiring a presentation on your company’s VTP. 10. Your company closes and implements the Business.

Corpdat is focused on graphically or otherwise presenting a compelling business case at the C or ownership level of your prospects to quickly use your products and services to reach their business objectives.

For Value Capture Methodology, Click Here

In some cases, technical benefits must be presented to non-technical management, while translating your product and service features into values for your prospects.

The CVPT Template troubleshoots problems in the Value Proposition Delivery Mechanism between vendor and client!

In order to develop your business, please contact Corpdat at 856-629-8348.

Examples of Applying CVTP:

Example A:

Problem:   Computer service company  has had successful projects, but sales now have dried up.

Solution:  CVPT reviews the computer service company’s case studies and personnel capabilities.   Efficiencies in network layouts for clients are identified as the value proposition.

Network intensive companies, requiring efficient nets, are targeted, and are addressed with ads, seminars, webs and sales force, detailing your value proposition .

Result:   Computer service company’s sales increase.

Example B

Problem:  Software firm has the value proposition of lower costs from its applications delivery truck control.  Sales are slow.

Solution:  CVPT reviews financials for delivery companies.  Costs can be lowered.  Business cases are projected and presented to  delivery CEO’s for software acquisition.

Result:  Software firm’s software sales take off.

  CVPT precisely defines your value proposition, prospect’s markets agenda, value communication method and agenda closure.  Find the exact places, your firm is losing sales by applying CVTP.

Let Corpdat Prove that CVTP works.

Take The Corpdat Challenge!

  Take the Corpdat Value Proposition Tracking Challenge!

Email Corpdat:  Improve-Sales@Corpdat.com

Call Corpdat at 856-629-8348